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How to Easily Sell or Liquidate Your Business


Business desks and chairs

Selling or liquidating a business can be long and drawn out if you’re trying to do it by yourself. This is especially true if you have a fairly large business with a great deal of inventory, supplies, and equipment. You’ve probably spent many years trying to sell your products and now you want to sell all of it quickly.

There are a couple options to consider if you want to easily sell off your business and/or liquidate business assets.

Hire a Business Broker

Keep in mind that selling your company is different from liquidating business assets.
If you want to sell the whole company including the name, trademarks, copyrights, and inventory, a business broker may be able to help. Brokers will typically charge a commission based on the selling price. How fast your business sells will all depend on the work your broker puts into it, but at least you don’t have to go through the headache and hassle of doing it all yourself.

Liquidating Business Assets Via an Online Auction

Liquidation generally means that your business will be closed after everything is sold.

You may be thinking about liquidating business assets yourself to save money, but time may not be on your side.

First, you have to figure out what you’re going to sell, then decide the best way to sell those assets, and then get everything ready for the sale. Next, you have to put on your marketing hat and make sure the word gets out. As a business owner, you’re already well aware of how important marketing is to capture sales. You want to ensure the right people know about the liquidation. This whole process can take weeks or maybe even months.

This is where liquidating business assets via an online auction can help tremendously.

Selling through an auction house is relatively easy as you’re essentially handing over all the responsibility of liquidating assets. Everything gets sold all at once and all you do is collect a check at the end of the event. Most auction houses work on a commission basis that you can negotiate.

Here at CalAuctions, our commission will depend on what you are selling and how much prep work will be required. We take care of everything from organizing assets to photographing items for the online catalog and marketing the event to our large list of buyers. We also conduct targeted marketing campaigns on social media channels as well as online directories.

Learn more about liquidating business assets with these helpful tips.

Are you a business owner in the San Diego area who needs to liquidate business assets? Contact us for more information.